Rachel Mercer

I am so incredibly excited that GM has made the jump to integrating Augmented Reality into their cars as a tool for making driving a better experience. My question is, why can't we also use it to enhance your experience with the GM brand? Why not (for example) tag other GM cars so that when they are viewed within the range of the windshield, the user can have a customized avatar, or share information with other drivers? Why can't advertisers with QR codes in their billboards have the billboards come to life? Or maybe we can use the previously referenced around-the-corner viewers and incorporate them for increased awareness. Thoughts? Video can be seen here.