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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Fri, 30 Jul 2010 15:48:29 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Rachel Mercer</title><subtitle>Blog</subtitle><id>http://www.rachelmercer.org/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.rachelmercer.org/blog/"/><link rel="self" type="application/atom+xml" href="http://www.rachelmercer.org/blog/atom.xml"/><updated>2010-07-14T15:39:47Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.5 (http://www.squarespace.com/)">Squarespace</generator><entry><title>The End of Desktop Applications?</title><category term="Personal"/><category term="Tech"/><category term="Technology"/><category term="desktop"/><category term="discussions"/><id>http://www.rachelmercer.org/blog/2010/7/14/the-end-of-desktop-applications.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2010/7/14/the-end-of-desktop-applications.html"/><author><name>Rachel Mercer</name></author><published>2010-07-14T15:36:52Z</published><updated>2010-07-14T15:36:52Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I have an account on <a href="http://www.formspring.me/rachelmercer">Formspring</a>, an online tool which allows for people to ask me questions completely anonymously. Yes, there's a danger in it - high schooler's bully each other, and people can sometimes leave snarky comments. However, sometimes I get a gem like this one, which makes it totally worth it. The question has been copied in multiple parts below, with my responses beneath. It's not the best response ever, but it's the start of a very interesting conversation.&nbsp;</p>
<p><strong>I understand that you&rsquo;re a UX / Web / Graphic designer. Would you care to share your opinion on why most people prefer to browse the web most of their time?&nbsp;</strong>In my opinion, the web is an open and ever expanding community. People not only use the web as a tool (e-mail, finding out news, learning fun facts), but they use it in a larger sense to stay connected and communicate with other people (though&nbsp;<a href="http://www.bowlingalone.com/" target="_blank">Bowling Alone</a>&nbsp;says that we don&rsquo;t interact as much as previous generations, I disagree in many ways because I believe that it&rsquo;s shifted online). I&rsquo;m a particularly active Tumblr user because I love the community and inspiration I get out of it every day. If I think about what I do with my internet access, I don&rsquo;t particularly &ldquo;browse&rdquo;, I have my google reader, my tumblr, facebook and twitter, and beyond that I don&rsquo;t need to play follow the links to find anything interesting at hand. I recently read an&nbsp;<a href="http://www.fastcompany.com/magazine/147/doctor-love.html?page=0,2" target="_blank">article</a>&nbsp;in Fast Company which stated that your oxytocin levels actually spike when you tweet about yourself, this may not be totally relevant to your question - but I think it reflects that societally, we very much enjoy being online and sharing things about ourselves.&nbsp;</p>
<p><strong>Why &ldquo;the web&rdquo; is always associated with fun and leisure activity that people like. But the desktop is not? (besides games or iPhone apps)&nbsp;</strong>Besides the applications or programs that you download for leisure purposes, what services does your desktop actually perform for you? There are some Adobe Air applications which I really enjoy as a tool, and of course I use a lot of it to perform my work (I can&rsquo;t work on my Illustrator or Photoshop files on just any computer). I think this, and the existing &ldquo;cubicle farm&rdquo; office environment, really turns off a lot of people to the concept of the desktop, where the best thing you can do in your downtime is play some Solitare or a fierce round of minesweeper. The cloud is a brilliant thing, the idea of having to download everything you want onto the desktop just seems silly to me.</p>
<p><br /><strong>Why there&rsquo;s a &ldquo;dotcom&rdquo; era&nbsp;? Why the web reach larger amount of people than the desktop apps (which could also access the internet). Why there are far larger amount of business to invest on web things?&nbsp;</strong>I don&rsquo;t know if I fully understand this question, as it seems that to this point we&rsquo;ve been comparing the desktop and the web. I mean, for something as simple as e-mail, I don&rsquo;t use a desktop application simply because I can access it at any computer I go to (and as someone who commutes between school, work, and home, that happens a lot). The only use of a desktop application for me would be that a) I&rsquo;m&nbsp;traveling&nbsp;a lot, so I need to respond to e-mails on the go, and b) it provides me with functionality and features not available already in my GMail account. Business invest in web-based things because I think that it&rsquo;s easier for them to reach a broader audience. Though you could build applications that are useful to the user for them to download, I personally think that it is much harder to create software and encourage people to pay and download it. I use a lot of free software (except the creative suite), but the Creative Suite I could also easily get on a torrent site without paying the pay-check eating full price.&nbsp;</p>
<p><strong>What&rsquo;s the major problem with desktop apps? In your point of view. Is it only because it&rsquo;s a lot harder to find native apps that&rsquo;s directly usable? Like finding things in the App Store?</strong>&nbsp;I just don&rsquo;t download more than 20 applications to my computer. Just nosing around in my applications folder you&rsquo;d see that I have three chat clients (Colloquy, Adium, Skype) all of which are free. Work related programs such as Keynote, iWork, and Adobe Stuff. Beyond that there&rsquo;s not much, a dvd ripping program for when I&rsquo;m travelling, Quicksilver, and some video converters. I know that there&rsquo;s the option for me to get desktop feed readers, news sites, digg and the like, I can even use tools like Kuhler and TweetDeck as adobe air applications. &nbsp;But I like the fact that I can get them all from three tabs in my Chrome browser, that there&rsquo;s ColourLovers for my&nbsp;palette&nbsp;choices and with Twitter&rsquo;s &ldquo;Lists&rdquo; feature - why do I need to have columns? It&rsquo;s not that it&rsquo;s &ldquo;hard&rdquo; to find native apps that are directly usable - it&rsquo;s that most of them already exist online.</p>]]></content></entry><entry><title>The Six Items or Less Project: Day 1.</title><category term="Personal"/><category term="Personal"/><category term="Tech"/><category term="experiments"/><category term="six or less"/><id>http://www.rachelmercer.org/blog/2010/6/21/the-six-items-or-less-project-day-1.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2010/6/21/the-six-items-or-less-project-day-1.html"/><author><name>Rachel Mercer</name></author><published>2010-06-21T13:57:26Z</published><updated>2010-06-21T13:57:26Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span class="thumbnail-caption" style="width: 450px;">Here's a shot of the Roster - with Ren Toner, the great gal from VCU who introduced me to the project.</span></span></p>
<p style="text-align: center;"><img style="width: 450px;" src="http://www.rachelmercer.org/storage/Screen%20shot%202010-06-21%20at%2010.04.20%20AM.png?__SQUARESPACE_CACHEVERSION=1277129132481" alt="" /></p>
<p><em>For more information about the &lt;6 project, visit </em><a href="http://sixitemsorless.com"><em>sixitemsorless.com/</em></a><em>&nbsp;-- my <a href="http://sixitemsorless.com/2010/06/21/letting-it-go/">first entry</a> has been copied below.&nbsp;</em></p>
<p>Now I think I have it a little easier than some of the folks around here &ndash; I&rsquo;m not a young professional, I don&rsquo;t have a job where my appearance matters every day. I&rsquo;m just a student, wrapping up some classes this summer. Being the veritable tom-boy I&rsquo;ve never really had much of an interest in fashion and as my college career progressed my wardrobe devolved from cute jean and top combos (having a school uniform in high school highly incentivized my interest in &ldquo;cute clothes) to raggety jeans and worn out t-shirts. Recently, I had a minor crisis of self &ndash; I&rsquo;d just scored a new job at an awesome agency, and suddenly found myself surrounded by twenty-something-fashionistas who magically were able to look fabulous every day. Quickly my paltry dress wardrobe wore out, and I worried if they noticed &ndash; it seemed that each individual was very much like Paris Hilton (who famously only wears each outfit once). I ended up quitting the job, not because of the fashion pressures but mostly because I&rsquo;m a college student who tries to do approximately 10 million things at once &ndash; so many in fact that I believe that I could put your average soccer mom to shame.</p>
<p>So, I&rsquo;ve decided to participate in this experiment. I have to admit my wardrobe hasn&rsquo;t been this restricted since my high school glory days where plaid skirts, white button ups, and knee-highs were the requirement. I have to admit that I don&rsquo;t really mind, I&rsquo;m a little nervous about the increased amount of laundry that I&rsquo;ll have to do, and potentially the judgement of my fellow&nbsp;classmates&nbsp;and professors should they notice the trend; but I suppose that&rsquo;s the entire point of the experiment, isn&rsquo;t it?</p>
<p>I&rsquo;ve whittled down my wardrobe and settled on some items that I feel relatively comfortable with:</p>
<ul>
<li>Knee-length shorts, Brown (1)</li>
<li>Quick-Dry Convertible Pants, Grey (1)</li>
<li>Scoop Neck t-shirt, Green (1)</li>
<li>V Neck t-shirt, Pink (1)</li>
<li>V Neck t-shirt, Aqua (1)</li>
<li>Dress &ndash; yet to be determined, likely black (1)</li>
</ul>
<p>So there it is, my 6 articles of clothing that are going to last me through the next month. My biggest challenge is that I ride my bike to and from school each day (5 miles each way), and in the summertime it presents a large challenge to make sure to choose an outfit that is not only lightweight and durable, but also won&rsquo;t present huge sweat stains when I finally sit down in class considering the fact that the organizers of this experiment decided to do it during what is arguably the hottest month of the year for good ol&rsquo; Boston, MA. Jeans are too hot and heavy for this weather, and I feel that the windbreaker that I wear on cold, windy, or rainy days is considered an &ldquo;accessory&rdquo; in this case. I needed to reserve the dress because I do, after all, have a swell guy who typically takes me out on fanciful dates, and I&rsquo;d like to not be sporting the sweat-drenched clothes that I&rsquo;ve been biking throughout the week during our weekend rendez-vous. In any case, with the 3 shirt, 2 short combo I have 12 built in outfits &ndash; enough to last me for two weeks repeating. I&rsquo;m not an owner of accessories (I own two necklaces, don&rsquo;t wear a watch, and my previously gauged ears filled in my sophomore year of college), so dressing these items up might certainly prove to be a challenge.</p>
<p>So, here&rsquo;s to day 1. It&rsquo;s going to be 84 degrees outside, wish me luck.</p>]]></content></entry><entry><title>So you got an iPad. Now what?</title><category term="Apple"/><category term="Personal Opinion"/><category term="Tech"/><category term="Touch Technology"/><category term="iPad"/><id>http://www.rachelmercer.org/blog/2010/5/21/so-you-got-an-ipad-now-what.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2010/5/21/so-you-got-an-ipad-now-what.html"/><author><name>Rachel Mercer</name></author><published>2010-05-21T13:53:56Z</published><updated>2010-05-21T13:53:56Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.rachelmercer.org/storage/ipad-appstore.jpeg?__SQUARESPACE_CACHEVERSION=1274451911196" alt="" /></span></span>About a week ago, I got my grubby little paws on an iPad. It was certainly unexpected, as a student who lives on a tight budget - I wasn't exactly about to go out and blow the cash on this kind of thing. However, one of my longtime family friends gave it to me as a graduation gift, and so I was thrown into this entire experience headfirst. To be honest, I didn't open it for a week, I wasn't exactly sure what to do with it, I have a MacBook Pro, as well as an iPhone so I wasn't really sure exactly where to place this newfangled piece of technology amongst my collection. Now, having used the device for over a week with some consistency, I've come to several conclusions.</p>
<p><strong>The iPad is not meant to replace a laptop<br /><span style="font-weight: normal;">Like many others have already stated, it is essentially a glorified iPhone. It's a really nice break if I don't want to lug my computer over to the couch just to check a couple of e-mails, read some latest news stories, or browse the web for a bit. For me, it can never perform all of the tasks that my laptop does - as a designer I need to have a dedicated machine to run Photoshop and Illustrator and all that jazz. Would it be nice to have it in a tablet format? Yes. Do we have it yet? No. This, coupled with the lack of flash support - make it unable to serve as a suitable replacement for a dedicated machine.&nbsp;</span></strong></p>
<p><strong><span style="font-weight: normal;"><strong>The lack of Flash support really does suck<br /><span style="font-weight: normal;">I'm not just saying this because Hulu doesn't play on it (as someone who exclusively consumes their television content online, this is a big deal). It gets to be quite prohibitive when you decide to visit some sites that happen to have Flash (there's a lot of them). This was especially a pain in the ass the other day when I decided to leave my 10lb laptop at home and instead take my iPad to school instead. I was sitting out in the quad, enjoying some sunny weather, some fresh fruit, and reading a few articles. When the time came for me to do some Math Homework (using CourseCompass - the ubiquitous college math program), I was denied access due to the implementation of Flash. As a result, I was forced to run about to find some publicly available computers just to get it done. Way to leave me high and dry, Apple.&nbsp;</span></strong></span></strong></p>
<p><strong><span style="font-weight: normal;"><strong><span style="font-weight: normal;"><strong><span><strong>It's an awesome media player<br /><span style="font-weight: normal;">Though I complain about the lack of flash support, awesome features such as the Netflix Streaming Application (and really, who nowadays doesn't have a Netflix account?) streams your instant queue right to your device. ABC also has a similar program, and if you're the kind of person who keeps up week-to-week then it's perfect for you, because they have the last 5 episodes of every show available to watch for free. The picture quality is awesome, it's great to be able to sit comfortably in bed and not have to deal with a clunky laptop, or have to sit at my desk in order to watch something on the monitor. I know that for sure this is something I'd take on roadtrips, or even on the plane - without having to worry about lugging that 10 pound laptop around. This, combined with the power of the store, allows for a lot of flexibility as an owner.</span></strong></span></strong></span></strong></span></strong></p>
<p><strong><span><strong><span><strong><span><strong>As a carry-everywhere reading device<br /><span style="font-weight: normal;">I can't say that as of yet, I'm convinced that this can completely replace the Kindle as a simple book-reading device. For that I feel that the Kindle is still far more lightweight and versatile. One big downfall for the iPad is that for 3G access (with unlimited) it's a practically prohibitive $30 a month. If you're the kind of person (like myself) that is glued to their Google Reader or Instapaper, internet access is completely necessary to make this really work for you. The weight also comes in at just a little heavier than an object that you can comfortably hold with one hand. However, there is one place where I feel that the iPad is the perfect reading device. I've been using it to read comics lately using the Comixology application - and I have to say, I've finally found the way that Comics are MEANT to be read (like seriously, this is what Scott McCloud has been talking about for all of these years). I really love the immersive experience, being able to appreciate each frame of the artwork as you're moving through it, moving from text bubble to text bubble. The application is free for iPhone and iPad - with a ton of free comics for you to try it out with. I seriously may switch over to this medium for all of my comic-purchases. I'm at a point where I can't imagine &nbsp;reading them any other way.</span></strong></span></strong></span></strong></span></strong></p>
<p>So, in conclusion I feel that the iPad is an awesome media and reading device. Will it replace your iPhone or your laptop? Not really. As a gaming platform there's a lot of potential, and the comic book reading experience is phenomenal. Is it a necessary purchase? Certainly not (unless you don't own a smart phone). But is it awesome? Oh yeah.&nbsp;</p>
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<p><strong><span style="font-weight: normal;"><strong><span style="font-weight: normal;"><br /></span></strong></span></strong></p>]]></content></entry><entry><title>Response: Did SXSW really suck this year?</title><category term="Advertising"/><category term="Advertising"/><category term="Based on Fucking Experience"/><category term="Marketing"/><category term="Personal"/><category term="Rants"/><category term="SXSW Interactive"/><category term="Tech"/><id>http://www.rachelmercer.org/blog/2010/3/18/response-did-sxsw-really-suck-this-year.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2010/3/18/response-did-sxsw-really-suck-this-year.html"/><author><name>Rachel Mercer</name></author><published>2010-03-18T18:01:42Z</published><updated>2010-03-18T18:01:42Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img style="width: 350px;" src="http://www.rachelmercer.org/storage/sxsw2010_logo1.jpg?__SQUARESPACE_CACHEVERSION=1268935415190" alt="" /></span></span></p>
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<p><em>The following response is &nbsp;to the recently published <a href="http://www.adrants.com/2010/03/did-sxsw-really-suck-this-year.php">Ad-Rants article</a>.</em></p>
<p>I'm sure that everyone can argue that the panels suck - there are oftentimes when you walk in and shit, it's a self-marketing ploy, something completely off topic, or worse - something you already know everything about. Now, that's bound to happen - with the scale of SXSW people are sure to slip through the cracks, and let's be honest, all of us techies are interested in technology, social media, and the like - with panel proposals happening as early as October the year prior, it's hard to expect the cutting edge; especially when we're all immersed in the stuff.   In my opinion - maybe people need to branch out more - the panels are useful depending on what you make of them. Jim is the CEO of an online video company, he's probably not going to "Neuroscience and Marketing", "An Intro to HTML 5" or even "UX Beyond the Desktop" -- nor does he really need to. SXSW should be an opportunity for him to meet up and coming developers or web stars to help his company, and screw the panels. Come on now, it's like Spring Break for geeks, let us revel in our live episode of Diggnation, let the luddites attend the panels, and quit complaining already.</p>]]></content></entry><entry><title>Why Marketers need to take a serious look at GM's new AR system</title><category term="Advertising"/><category term="Advertising"/><category term="Augmented Reality"/><category term="Marketing"/><category term="Tech"/><category term="looking forwar"/><id>http://www.rachelmercer.org/blog/2010/3/17/why-marketers-need-to-take-a-serious-look-at-gms-new-ar-syst.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2010/3/17/why-marketers-need-to-take-a-serious-look-at-gms-new-ar-syst.html"/><author><name>Rachel Mercer</name></author><published>2010-03-17T22:06:13Z</published><updated>2010-03-17T22:06:13Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div><span class="full-image-block ssNonEditable"><span><img src="http://www.rachelmercer.org/storage/gmhudconcept001.jpg?__SQUARESPACE_CACHEVERSION=1268863858304" alt="" /></span></span></div>
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<div>I am so incredibly excited that GM has made the jump to integrating Augmented Reality into their cars as a tool for making driving a better experience. My question is, why can't we also use it to enhance your experience with the GM brand? Why not (for example) tag other GM cars so that when they are viewed within the range of the windshield, the user can have a customized avatar, or share information with other drivers? Why can't advertisers with QR codes in their billboards have the billboards come to life? Or maybe we can use the previously referenced around-the-corner viewers and incorporate them for increased awareness. Thoughts? Video can be seen <a href="http://www.youtube.com/watch?v=e10uYuSiz9Y&amp;feature=player_embedded">here</a>.&nbsp;</div>]]></content></entry><entry><title>Tumblr: Why I made the switch.</title><category term="Blogging"/><category term="Personal"/><category term="Social Media"/><category term="Tech"/><category term="Technology"/><category term="Weblogs"/><id>http://www.rachelmercer.org/blog/2010/2/22/tumblr-why-i-made-the-switch.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2010/2/22/tumblr-why-i-made-the-switch.html"/><author><name>Rachel Mercer</name></author><published>2010-02-22T14:22:34Z</published><updated>2010-02-22T14:22:34Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div style="text-align: center;"><span class="full-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.rachelmercer.org/storage/Tumblr.jpg?__SQUARESPACE_CACHEVERSION=1266850275591" alt="" /></span></span></div>
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<div>Though I've been active on this blog for the better part of two years now. Sometime towards the end of last year I discovered the <a href="http://www.rachelmercer.tumblr.com">joys of Tumblr</a>. Part of my goals for this blog initially were not only to serve as a platform for content and sharing of items that I found to be relevant, interesting, or pertaining to my eventual goals in life. I'd struggled with this blog as I felt that it need to not simply be a link blog, where I posted little things with a blurb that merely said "hey, look at this, it's interesting right?".</div>
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<div>Tumblr has proven to be a great platform for that, expanding my audience beyond those who share my google reader or a subscription to this blog and providing me with an easy ability to not only track who is reading content, but also network and consume content that is relevant and engaging. I realize that I should have written this post months ago (when the Barbarian Group was first discussing their transition back in November), however, I'm just a busy woman, and writing these long-format posts is a task unto itself (yet another reason why I made the switch).</div>
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<div>Part of the reason why I subscribe to so many blogs on my RSS feed is that I strongly believe that exposure to content is the greatest way to inspire creativity, change, and forward thinking not only in myself but also in my work. If I can see what is being &nbsp;done in my industry, or in the design world, perhaps I can move forward to produce better content, and better design. I happen to actually prefer the fact that a majority of the content on Tumblr &nbsp;is image-based, so that I can easily scroll through and find good design, save it with a little click of the heart, and move on. In some ways, this can be easier and less cumbersome than even Google Reader.</div>
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<div>I have since moved a large volume of my blogging to the Tumblr platform because a lot of the things that I want to share with my readers or my friends are simply things that I find to be visually interesting. I don't feel that I have the chops, personally, to stand out as an effective &nbsp;commentator on new items - as someone like Noah Brier or Jason Kottke would. So, this is my mini-explanation as to why (in case you've been looking for me on this blog) I've been noticeably inactive. Check out <a href="http://www.rachelmercer.tumblr.com">my Tumblr</a> for more frequent (and concise) updates.</div>]]></content></entry><entry><title>A new decade, a new woman? My 2010 Resolutions.</title><category term="Personal"/><category term="Personal"/><category term="Resolutions"/><category term="Workaholics Anonymous"/><id>http://www.rachelmercer.org/blog/2010/1/3/a-new-decade-a-new-woman-my-2010-resolutions.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2010/1/3/a-new-decade-a-new-woman-my-2010-resolutions.html"/><author><name>Rachel Mercer</name></author><published>2010-01-03T14:00:20Z</published><updated>2010-01-03T14:00:20Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.rachelmercer.org/storage/behance_create.jpg?__SQUARESPACE_CACHEVERSION=1262480529959" alt="" /></span></span></p>
<p>Well, I don't think that it'll be all that extreme, I'm not resolving to lose 25 pounds and I'm not going to transform into a social butterfly overnight. Upon reflecting on <a href="http://www.rachelmercer.org/blog/2009/12/31/reflecting-on-2009.html">last year's resolutions</a>, I'd realized that I'd come to achieve many of them -- as a result, I was a bit flustered when it came to writing my new resolutions as, all in all, I find myself a fairly happy camper. However, once I looked a little deeper down I came to realize that of course that there's always more I can do, but this time I think I'm going to focus a little more on pampering me, rather than bettering myself for the sake of a resume boost. So, like last time, I've divvied it up into two sections. The resolutions are concrete ideas, which I have set to complete this year. Goals are broader ideas, more focused on a social and career-oriented mind rather than a personal ideal.&nbsp;</p>
<h2>Resolutions</h2>
<p>&nbsp;</p>
<h3><strong>+ Read More (Fiction) </strong></h3>
<p><strong>&nbsp;</strong>Last year I followed my resolution and set myself on a pack to finish a book every two weeks. Though I was successful in that order, not a single book that I read was non-fiction. In fact, approximately 75% of the books that I read pertained to advertising or the creative industries in some fundamental way (there were also some that I read believing would aid me in "hacking the system", though to no avail). Therefore, I think it would be a good break to try to read at least 3 works of fiction this year, I think the first on my list may be the tome that Stephen King recently produced, though I may opt for a smaller piece should I find it too formidable.&nbsp;</p>
<h3><strong>+ Take Time Off</strong></h3>
<p>This goes hand in hand with the fact that maybe, sometimes, and only a little bit do I overwork myself. I think that putting some time aside, even if it's just one day a week to take my mind off of things, empty the Hulu Queue, and play a video game or two. I think it's something that's necessary so that I can stop the cycle of putting work over myself.</p>
<h3><strong>+ Create More</strong></h3>
<p>I'd like to put a weekly goal on myself, even if it's just once a week, to try and create or develop something portfolio worthy. Whether it be a concert poster, a redesigned bookcover, or even an ad assignment from a book, I'd like to explore more creative options outside of my schoolwork. It's something that I used to pursue actively when I had a less trying schedule and I wish I did more of it.</p>
<p>&nbsp;</p>
<h2>Goals</h2>
<p>&nbsp;</p>
<h3>+ Revamp my portfolio</h3>
<p>Obviously I haven't updated my online (and print) portfolio in a good 7 months or so. It definitely needs an update, and this is certainly the year to do it considering that I'm, well, graduating and all of that good stuff. Even if I don't get a job, I'd like potential graduate programs (here's to you Brandcenter) to at least think that I'm up to snuff.</p>
<h3>+ Keep the Blog Rolling</h3>
<p>This is a blog project that I've been working on since August of 2008. Though I'm quite happy with the layout and overall design of the site, I realized that the blog initially was mostly a link blog. Since I have since moved to my Tumblr account for such pursuits, I figure that I'd like to start sharing more important work, and providing deeper content. For example, in depth book reviews, present social media assessments, and perhaps new content and reactions to other people's blogging. In this sense, I hope to revitalize and strengthen the power of the blog.</p>
<h3>+ Work on those people skills</h3>
<p>Though last year I was able to come out of my shell a little bit and can now work a room full of strangers, I've yet to become, well, a social butterfly. According to my mom and dad (perhaps I can blame their topics of conversation), my facial expressions typically convey disinterest and/or anger. I hope that this does not come across to everyone that I meet, but maybe making a few more female friends would be a place to start with exercising my more social side.</p>]]></content></entry><entry><title>Reflecting on 2009</title><category term="2009"/><category term="Looking Back"/><category term="New Years"/><category term="Personal"/><category term="Resolutions"/><category term="Weblogs"/><id>http://www.rachelmercer.org/blog/2009/12/31/reflecting-on-2009.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2009/12/31/reflecting-on-2009.html"/><author><name>Rachel Mercer</name></author><published>2009-12-31T12:03:20Z</published><updated>2009-12-31T12:03:20Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.rachelmercer.org/storage/new-years-resolutions.jpg?__SQUARESPACE_CACHEVERSION=1262232198048" alt="" /></span></span></p>
<p>I realize that I haven't written in several weeks. I will partly blame the metric ton of work that comes partnered with the end of any semester, with a dash of the furor of any homecoming, and some on the general burnout that I've been experiencing due to the perfect storm that comes when all of them are combined. But, Christmas is finished and tonight we are all going to be ringing in the New Year. In light of that, I've jumped on the bandwagon to write about looking back at 2009. (I will be writing about Resolutions, but you won't see those until 2010 is actually here!)</p>
<p>I think that it all started off well. Despite the economy being in the shitter, I was able to find the best paying co-op around, and was happily working at a familiar place with friendly faces. 2009 was a year for me filled with things that were new and exciting. I'd finally made some friends outside of Northeastern, some that shared some of the same passions, ideals (and work habits) that I had, people that I know to be dependable, good, reliable and true friends for whom I am very thankful for. I explored new ventures, wetting my toes with the conference experience, first by organizing ROFLthing and then suddenly playing the addict -- attending NYCC, SXSW and the 99% Conference in one fell swoop. Summer was a blast, with a family trip to Switzerland and scoring the internship of my dreams, I was content to be working. I'd decided to graduate early and even pursue graduate work, and returned to the cyclical environment of school. But overall, I would say it's a good year.</p>
<p>Reflecting on&nbsp;<a href="http://www.rachelmercer.org/blog/2009/1/8/resolutions-oops.html">last year's resolutions</a>, I'd say that I tackled most of the list. For the reading goal I've read 21 books this year, which averages to about one every 2 weeks. Obviously I'm no guru, but I'm pretty happy with all of the information that I've consumed -- not to mention the increased information input due to RSS. I think that my blog, to date, especially when combined with my writing for the Huntington News and InputOutcast has allowed me to adequately expand my writing. In taking time off, I could still use some work -- it's an interesting thing to try and juggle while I'm home. I also believe that I tried my best, &nbsp;in all of my endeavors, I do not look back on any of my work with regrets. &nbsp;</p>
<p>Similarly, most of the goals (except starting a webcomic) were also achieved. The website maintained a strong design and I worked to update and reformulate my personal brand, this resulted in brand spankin' new business cards which have been such a success. I've finally learned to become more comfortable talking to people, especially those that I don't know, because of events like the Awesome Foundation parties and Information Superhighway -- they have proved to be both learning experiences and great opportunities to make new friends. The Would Buy Again endeavor was certainly an experience, but one that I feel that I grew and learned from greatly (first lesson: have a business plan, second lesson: test the UX). Lastly, I scored that sweet ad gig that I'd been dreaming of, and I finally have my foot in the door -- some of my work was even exclusively purchased!&nbsp;</p>
<p>Overall, 2009 was great. I experienced a lot of growth, not in regard to my career, but also in my design and my personal experiences. I started dating someone who has been a constant joy in my life, in whose work ethic is a constant inspiration, and whose laugh always makes me smile. I moved in with my sister, and got to learn all over again what fun it is to have her around. For the first time I think I tried to really assert myself as an independent being, freed of the belief that my education, my background, or my family could ever hinder my growth. Though it's been hard, I think it's been most rewarding.&nbsp;</p>
<p>Thank you all for an amazing year, I'm looking forward to the next one.&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></content></entry><entry><title>Are we witnessing the advent of feel-good television?</title><category term="Glee"/><category term="Input/Outcast"/><category term="Modern Family"/><category term="Television"/><category term="Television"/><id>http://www.rachelmercer.org/blog/2009/12/11/are-we-witnessing-the-advent-of-feel-good-television.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2009/12/11/are-we-witnessing-the-advent-of-feel-good-television.html"/><author><name>Rachel Mercer</name></author><published>2009-12-11T21:14:01Z</published><updated>2009-12-11T21:14:01Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img style="width: 450px;" src="http://www.rachelmercer.org/storage/family-christian-tv.jpg?__SQUARESPACE_CACHEVERSION=1260566222571" alt="" /></span></span></p>
<p>(This is part of the weekly television column I write over at <a href="http://www.inputoutcast.com">Input/Outcast</a>. You can find the original post <a href="http://inputoutcast.com/archives/377/are-we-witnessing-the-advent-of-feel-good-television">here</a>.)</p>
<p>Now when I say "feel-good" TV, I'm not talking about your traditional situational comedy and variety shows meant to entertain and make you laugh. Recently, I've been noticing an increased number of television shows that are trying leave the viewer &nbsp;with a warm and fuzzy feeling when the credits roll. This is something that we frequently see in the movie business, all the little strings of the storyline are pulled together to make a nice, pretty little package for the contented viewers to go home with. Television has started to pick up on this, and shows like Modern Family and Glee reflect the fact that , hey now, they've started to pay attention.<img class="mceWPmore" title="More..." src="http://inputoutcast.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /></p>
<p>Glee speaks to people that, like the rest of us, can recall the awkward state that was high school. Sure, the nerdy ones of us were able to get the hell out and fly the hell out of that town with our middle fingers raised high in the air. But many of us (who weren't the members of that 5% social elite) can certainly relate to these events. We were down in the dumps, ostracized by everyone else -- but wait, here in this show we're presented not only with a smidgen of hope, but it's coupled with song, dance, and pep! Though Glee presents some similar dramas to those that we initially encountered in high school, each episode closes with a clean and clear messages -- I have friends, I have people who support me, social status doesn't matter -- it's your friends who count.</p>
<p>Modern family similarly presents this idea. Many of us can easily relate to the narrative of the show because of the awkwardness and actual reality that it presents (for me, this was encapsulated in the scene where the quirky son gets his head stuck in between the banisters of the stairs). Much like Glee, each episode closes with a heartwarming message. Characters talking directly to the camera, stating reasons why their family works, and why they love them. In the end, it shows you that despite how infuriating or aggravating you find your family to be, they're still the best friends that you'll ever had.&nbsp;</p>
<p>I find this transition in television to be interesting, and in some ways more stimulating than the traditional narrative of television. Maybe this is because I've never found the traditional sitcom to be thoroughly entertaining (I've always been more attracted to Sci-fi storylines), and perhaps I tend to be more attracted to these "warm and fuzzy" storylines because I'm of the (oft quoted as) "more sensitive" gender. Who knows? What are your opinions on the advent of these kinds of shows? Will we re-enter a sterile period like the 50's and 60's? Will more shows move in this way? Will it not last because the lack of drama will fail to attract our interests?</p>]]></content></entry><entry><title>5 Marvel Characters who Deserve Their Own Book</title><category term="Atlantis"/><category term="Comics"/><category term="Daken"/><category term="Domino"/><category term="Marvel"/><category term="Mystique"/><category term="Namor"/><category term="Podcasts"/><id>http://www.rachelmercer.org/blog/2009/12/4/5-marvel-characters-who-deserve-their-own-book.html</id><link rel="alternate" type="text/html" href="http://www.rachelmercer.org/blog/2009/12/4/5-marvel-characters-who-deserve-their-own-book.html"/><author><name>Rachel Mercer</name></author><published>2009-12-04T17:16:47Z</published><updated>2009-12-04T17:16:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.rachelmercer.org/storage/marvel.jpg?__SQUARESPACE_CACHEVERSION=1259947492807" alt="" /></span></span></p>
<p>(This is a reaction to <a href="http://inputoutcast.com/archives/327/5-dc-characters-who-deserve-their-own-book">Alex Jarvis</a>' post on DC characters, original post is located over at <a href="http://inputoutcast.com/archives/346/5-marvel-characters-who-deserve-their-own-book">InputOutcast</a>)</p>
<p>Sorry to interrupt the typical broadcast of TV commentary, but as the official "one who reads Marvel" on the podcast, it seems that the responsibility has fallen to me to pick up the remaining bits and defend it. Once I saw Alex's (somewhat brilliant) post, I knew that I had to stand and defend my first love: Marvel Comics. Though I tend to doubt that I have the seemingly endless knowledge of the canon that Alex seems to have (I blame ~6 more years of consistent comic book consumption), I still am equally passionate about each of these characters and would love to see an expose on each of them.</p>
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<p><span class="full-image-float-right ssNonEditable"><span><a href="http://inputoutcast.com/wp-content/uploads/2009/12/176056-107116-daken_large.jpg"><img class="size-full wp-image-348 " title="176056-107116-daken_large" src="http://inputoutcast.com/wp-content/uploads/2009/12/176056-107116-daken_large.jpg" alt="Half Japanese. All Rage." width="210" height="309" /></a></span></span><strong>1.&nbsp;<a href="http://en.wikipedia.org/wiki/Daken">Daken</a> </strong><span style="font-weight: normal;">The Son of Wolverine who not only inherited his father's gift of healing, but also his temperament.  Though his origin story is touched on during the larger story arc of Wolverine: Origins, his character (with a penchant for violence, a distinct lack of morality, and overwhelming desire to separate himself from his father) makes the perfect fodder for a one-off trade of some kind. His childhood is torn -- having never known his father and having lived with foster parents who, after the birth of their own child, plot to get rid of him. Daken is a character on par with Phoenix in terms of psychological instability, and that my friends is what makes him so great. If you want to see some previews of his character in action -- Marvel has recently added some memorable scenes in the latest of the Dark Reign series, that's just a taste of what he can truly be like.</span></p>
<p><span class="full-image-inline ssNonEditable"><span><a href="http://inputoutcast.com/wp-content/uploads/2009/12/Picture-1.png"><img class="size-medium wp-image-349 " title="Picture 1" src="http://inputoutcast.com/wp-content/uploads/2009/12/Picture-1-300x126.png" alt="Medusa, always smokin'" width="300" height="126" /></a></span></span>&nbsp;</p>
<p><strong>2. <a href="http://en.wikipedia.org/wiki/Medusa_(comics)">Medusa</a> </strong>Okay, so Medusa did get "Ultimate Medusa", but for one that's part of the Ultimate universe -- something totally different, and two, it's only because Black Bolt had one. Medusa, queen of the Inhumans and wife of the ever-silent Black Bolt has an interesting story to tell. Only partially revealed during the Secret Invasion set, the love shared between herself and her silent husband is one seemingly beyond human comprehension. Though she has no psychic abilities, she is able to communicate with and on behalf of her husband. This choice of her character is not simply based on their love story, but actually because I feel that the Inhumans have one of the most interesting "other worlds" that the humans are in contact with (the others being of course Atlantis and The Savage Land) with a diverse culture and complex political society. In my opinion, Marvel more often than not ignores this part of their canon. Why? I have no idea.</p>
<p><span class="full-image-inline ssNonEditable"><span><a href="http://inputoutcast.com/wp-content/uploads/2009/12/440px-Atlan.jpg"><img class="size-medium wp-image-352 " title="440px-Atlan" src="http://inputoutcast.com/wp-content/uploads/2009/12/440px-Atlan-300x237.jpg" alt="440px-Atlan" width="300" height="237" /></a></span></span></p>
<p><span class="full-image-inline ssNonEditable"><span><a href="http://inputoutcast.com/wp-content/uploads/2009/12/440px-Atlan.jpg"></a></span></span><strong>3. </strong><a href="http://marvel.com/universe/Atlanteans"><strong>An Atlantean that's not Namor</strong></a> Did you ever notice that we've never seen any focus on Atlantis outside of the controversial reign of Namor? Sure, we saw a bit of storyline in the death of his betrothed, Dorma. But what about what the everyday life of an Atlantean is like? Perhaps some sort of plan for mutiny, stories of civil unrest, the next great hero?! Nothing. It hasn't been since the beginning of the Bronze age that we've even scratched the surface of other possible character or rulers (I'm looking at you, Vashti). Atlantis is a kingdom that is filled with advanced technologies and genetically enhanced peoples, surely there's some fodder for a story in here somewhere.</p>
<p><span class="full-image-inline ssNonEditable"><span><a href="http://inputoutcast.com/wp-content/uploads/2009/12/Picture-11.png"><img class="size-medium wp-image-356 " title="Picture 1" src="http://inputoutcast.com/wp-content/uploads/2009/12/Picture-11-300x137.png" alt="This is the woman I'd aspire to be, if I had a constant black eye." width="300" height="137" /></a></span></span><strong></strong></p>
<p><strong>4. <a href="http://marvel.com/universe/Domino_%28Neena_Thurman%29">Domino</a></strong> Again, please remember that I'm talking about characters that deserve their own book, not a paltry limited series with 4 issues, this woman is a firecracker. Domino, a major player in the beginning pieces of the Civil War, the now-sometimes lover of Deadpool, and the smokin' hot merc that can alter  the odds of anything. So, if you shoot a bullet at her, the 1 in 1000 chance that you will miss is altered in her favor. Talk about a girl that I'd love to take on a gambling mission. Though her origin story is interesting, she has the potential to gain her own storyline in the role as the head of some sort of super mercenary team. Deadpool gets the luxury of standing alone, why can't she? I lament that there are far too few strong (badass) women at the head of Marvel. I will be the first to  admit that Vertigo does a much better job at this.</p>
<p><span class="full-image-float-right ssNonEditable"><span><a href="http://inputoutcast.com/wp-content/uploads/2009/12/Mystique11.png"><img class="size-medium wp-image-358" title="Mystique11" src="http://inputoutcast.com/wp-content/uploads/2009/12/Mystique11-196x300.png" alt="Powers: hyper-agility, shape shifting, and all kinds of hot." width="196" height="300" /></a></span></span>&nbsp;<strong>5. <a href="http://marvel.com/universe/Domino_%28Neena_Thurman%29">Mystique</a></strong> Actually portrayed incorrectly on the side of Magneto during the X-Men films, this woman has a lot more to offer than scaly skin and a penchant for nudity. Surprisingly enough, in her storyline she's the mother of Kurt Wagner (the one that we've all come to know and love as NightCrawler), and at one point in time has played foster mother to the indelible Rogue. That said, though she has played a major  character throughout the X-Men storyline, there has yet to be a book that focuses strictly on her, part of her origin story have been tucked away in issues of Sabretooth (of all things -- who really wants to read that?). Why don't we break this gal out and show her from a different perspective, eh?</p>]]></content></entry></feed>